John Smout, director of JS Design, originally trained as an architect but went on to sculpt and model in the old fashioned way for films and museums - with real materials for real exhibits in the real world - as some of the pictures in this section show.

Nowdays a computer model is often used to visualise what something will look like, such as a new building, signage or an exhibition stand. Or a new package, point of sale item or product perhaps.

Sometimes a computer model is made to provide the basis of a logo or illustration.